Case Study#9 Revitalizing Japan's Food Industry Through Design & Software - IDEO

Problems derived from the lack of communication between rural and city areas have been always raised unbearable burden to certain ‘Classes’ of people, majorly those who live in rural places, while nobody is quite aware that they are the last safety guards of the problems. Moreover, especially in specific countries, those who have a minimum figure of annual birth rate are facing an actual ‘demographic timebomb’ as well.

Keeping the situation described above in mind, the agricultural industry, which field that has often recognized as an undesirable area of young generations, the circumstance that the business field is quickly accelerating over time.

However, it was all about just one simple cause, that they require an ‘overwhelming’ amount of ‘unpredictable’ labor for ‘uncertain’ profit. Since it was all about the profit-making mechanism, it is quite simple to allure people to jump-in into the agricultural industry.

Design and engineering should always delicately pinpoint the subtle, tangled confusion and rearrange it with systematic methodology, just like deactivating a bomb.